John Oliver was not the first media figure to point out that the situation in which we find ourselves in “Not Normal”. But, as is so often the case with Mr. Oliver, it’s the WAY that he said it that is so memorable and so instructive. In fact his rant on Last Week Tonight with John Oliver, broadcast on HBO November 13, was the inspiration for the creation of NOTNORMAL.INFO and our sticker campaign.
The entire video is super and should be viewed if you have not done so already. The segment that gave us the “aha!” moment starts at marker 22:20 (22 minutes, 20 seconds into the video). We recognized how easy it will be, as time passes, to become anesthetized by what we expect to be a constant onslaught of sound bytes from Trump, echoed and amplified incessantly by popular mass media. It will be so easy to allow our sense of right and wrong – of decency, of justice – dulled so that we cease to be outraged; so that we cease to speak out.
Oliver’s plea that we paste on our refrigerators a Post-It Note inscribed with the words “This Is Not Normal!” led to our decision to do what we can to turn that reminder into a meme and to help it go viral. We reasoned that we should do what others might not – to go offline with the meme in the way that Post-It Notes are “offline”, and to enlist as many Americans as possible to do the same. Thus was born the Not Normal Sticker Campaign. We hope you will join the campaign.